Getting traffic-boosting, sales-generating content can be time-consuming and costly if done in-house or alone. Many businesses consider outsourcing content production to a professional copywriting agency, but what questions should they be asking? And when is it a good idea to outsource? Given that 73% of major companies now outsource some or all of their content creation, we think it’s a no-brainer.
In this article, we’ll outline the main benefits of hiring a copywriting agency, as well as highlight the telltale signs that it’s time to call in the professionals!
Benefits of Using Agency Copywriting Services
Whether you’re looking for B2B copywriting or a B2C content creator, you can definitely find the right agency to create high-quality content for your business. Understandably, as a business owner, you might have doubts about handing over your brand communications to a third party, and you may feel unsure about the return on investment (ROI) you can expect to see.
Businesses are often reluctant to hand over content creation to a copywriting agency for two key reasons. First, they may be concerned that third-party content marketers won’t be able to accurately capture their brand’s tone of voice.
Second, they may be concerned about the cost. Copywriting agencies don’t always come cheap, but that doesn’t mean you can’t find competitive prices out there. It’s important to remember here that professionally produced content is likely to generate more traffic and more sales, meaning the content essentially pays for itself over time.
Not convinced? Here are some more benefits:
- Access to a talent pool: Professional copywriting agencies are made up of industry specialists, including copywriters, SEO experts, content strategists, editors, and more. Therefore, you can be certain that your company’s content is in the best hands.
- Fast turnaround: Professional writers can often produce material faster, as they aren’t juggling content creation with the day-to-day operations of running a business (like you are!).
- Flexibility: As a business owner, you most likely have a lot on your plate, so writing blog posts or social media captions isn’t always feasible. Hiring a professional copywriting agency allows you to concentrate on growth while they work on the content that will drive it.
- SEO expertise: The bread and butter of every copywriting agency is search engine optimization (SEO). SEO copywriters know how to create content with the purpose of propelling your brand to the top of search engine results. Do you?
When Should I Hire a Copywriting Agency?
There is no one-size-fits-all answer when it comes to outsourcing copywriting, and it is highly dependent on your circumstances (and budget). Nevertheless, if any of these issues sound familiar, it may be time for you to call in reinforcements.
Copywriting Is Taking Up Too Much Time
At the start of their careers, small to medium-sized business owners tend to wear multiple hats. They often claim that they ‘can do it all on their own for fear of relinquishing control to other people (or forking out cash for freelancers). However, as a new entrepreneur, you should be focusing on the strategic direction and development of your business, which leaves little time for content creation. If you ask us, the solution is obvious – get someone else to do it!
Whoever is writing your copy should know that simply publishing content isn’t enough. Instead, you’ll need high-quality, strategically optimized content if you want to rank well in search engines. The odds of your company surviving if you can’t be found online by your target audience are small.
Therefore, outsourcing your content creation to a copywriting agency can be one of the best decisions you can make as a business owner. Rather than creating content for the sake of content, professional copywriting agencies optimize your content both for readers and search engines. It’s their job to get you on the first page of Google, generating content that not only addresses your audience’s problems but also keeps them on your website and converts them into paying customers.
Unclear Brand Tone of Voice
Oftentimes, start-ups (or even established businesses) lack a consistent tone of voice that communicates the company’s values and speaks the same language as their audience. Due to financial constraints, business owners may choose to write the content themselves, but being at the helm of the business doesn’t necessarily mean you’re the best person for the job.
Having a clear and consistent content strategy is something that a copywriting agency can help you with. They can not only advise you on the tone of voice for your brand, but also on the best forms of content (e.g. blogs or social media captions) to reach your audience.
Working with a copywriting agency on a long-term basis may therefore be crucial to expanding your customer base and increasing your revenue.