Almost every marketing plan today involves the production and distribution of digital content via a number of channels, including websites, blogs, social media, newsletters, podcasts, and press releases, among others.
According to the 2021 Content Management and Strategy Report, 78% of businesses use a strategy-based approach to content management, concentrating greater efforts on the company’s own digital marketing channels, such as websites and blogs. The trend indicates that organizations are increasingly seeing an effective content marketing funnel as one of their priorities.
Despite this, many company owners and marketers are still hesitant to fully utilize content marketing due to the uncertainty of how it will affect their bottom line.
Want to learn how effective content management tools can increase your sales? Keep reading to find out.
Builds Brand Awareness and Customer Trust
Building brand awareness and recognition are some of the first steps you must consider, as it has the power of driving your sales and increasing your profits. Brand awareness is at the top of the content marketing funnel, meaning that initially your customers aren’t acquainted with your brand yet, thus you need to educate them on who you are and what you provide.
Marketers must use the most effective content management techniques to convey information that appeals to and entertains customers in order to make a lasting first impression. When target clients see your brand, they should be reminded of it and driven to find out more.
As your customers become more aware of your brand, they are more likely to purchase your product or service. In fact, 59% of customers say they prefer to buy from a brand they are familiar with and trust. As a result, effective branding initiatives not only foster client loyalty but also open the door to higher profits.
Answer Key Questions About Your Product’s Unique Value Proposition
The content creation strategy must be primarily focused on educating customers and communicating the unique features of your products or services, in an attempt to attract leads and boost conversions. Whilst it is not easy to pin down buyers’ perception of value, an effective value proposition is critical for business success.
Telling your brand’s narrative in a compelling way while conveying the benefits of your products and services leads to content-driven sales. To put it another way, as a company, you should constantly aim to produce content that brings consumers closer to the point when they will commit to buying what you offer.
Consider the following questions to dig deeper into your target customers:
- Who are the people who buy from you?
- What is it that they are concerned about?
- What issue do they have that your company can help them with?
- How are your solutions different from your competitors?
- How valuable is your product or service to your potential customer?
As soon as the answers to the questions above are gathered, marketers can begin creating content that will eventually increase overall sales.
Use Blogs to Convert Website Readers into Customers
In spite of some individuals progressively retiring from the most established method of digital marketing, a blog post remains one of the most powerful content tools available. As a matter of fact, one study claims that 60% of individuals purchase a product or a service after reading a blog post about it.
Indeed, blogging is still on the pedestal simply because of the immeasurable value it can provide to your current and prospective customers. In addition, writing a blog can help you generate more sales by increasing your brand recognition and enhancing the rankings of your product pages.
Convert Readers with Calls-to-Action in Applicable Content
One of the most powerful digital content marketing tools are the so-called Calls-to-Action (CTAs) – website prompts that urge the customer to take the desired action, often leading to sales or subscriptions to a service. Solid CTAs speak directly to the potential buyer and can be used on every platform you are marketing on.
Statistically, more than 90% of visitors who read your headline also engage with your CTA text, and emails with just one call-to-action boosting clicks by 371% and revenue by 1617%, proving the efficacy of this digital marketing technique. Therefore, if you are trying to figure out how to increase online sales, consider using strategically placed and well-written CTAs.