Five Basic Content Marketing Principles You Can’t Afford To Ignore
So you’ve heard that content marketing is great for increasing organic traffic to your website. Perhaps you know that you’re likely to convert more site
March 15, 2022
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September 23, 2021
With 2.14 Billion People Shopping Online, Digital Content Marketing Can Be Your Key to Success
Online shopping has grown in popularity like never before in the last few years, owing to an unprecedented shift in consumer behavior. It is predicted that there will be a total of 2.14 billion online shoppers in 2021, a 43 percent increase in digital customers since 2016.
September 23, 2021
With 2.14 Billion People Shopping Online, Digital Content Marketing Can Be Your Key to Success
Online shopping has grown in popularity like never before in the last few years, owing to an unprecedented shift in consumer behavior. It is predicted that there will be a total of 2.14 billion online shoppers in 2021, a 43 percent increase in digital customers since 2016.
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How To Write Performance Content
Pssst. It’s All About The EAT And no, this isn’t some metaphor for how digestible your audience finds your writing. Type anything into Google (well,
March 14, 2022
Is Your Snackable Content Ready?
What is it with content marketers and food analogies? We’ve already talked about your brand’s EAT, and now we’re moving on to snackable content. Short-form,
March 14, 2022
How to Write Website Copy That Converts
(Hint: It’s Not All About You) Did you know 36% of start-ups don’t have a website? Pretty astonishing in our hyper-connected, digital focussed world. And
February 24, 2022
How Often Should You Blog For SEO?
Let’s Get Started. Why Blog? Brand discovery, driving organic traffic, and building leads. Just three of the reasons why it can be a smart move
February 17, 2022
Five Things To Consider When Creating Your Verbal Identity
Setting out your branding guidelines for your shiny new business is exciting, isn’t it? But it can also be a little bit overwhelming. We know
February 13, 2022
How To Develop A Blog Content Strategy
Are all your competitors doing it and you don’t want to miss out? Perhaps you’ve heard how a brand blog could boost organic traffic to
February 10, 2022
Hello Start-Up. Do You Actually Need to Hire a Content Writer?
It can be tempting to do it all yourself, can’t it? When there’s very little cash to splash on unnecessary extras and you need to
February 4, 2022
The Beauty of Long-Form Content
(Or, Why You Shouldn’t Be Afraid Of Putting Pen To Paper) Keep it snappy. Online readers have the attention span of a goldfish. And we
January 25, 2022
Building A Brand Community? You’ll Need A Content Writer
Listen up brands. The word on the street in 2022 – well, the digital marketing street – is that loyalty programs are dead. If you
January 17, 2022
It’s Never Been More Important To Define Your Brand’s Verbal Identity. Here’s Why.
Have you ever felt like you’re talking to different people? An email from a brand has enticed you to click through to their website, but
January 11, 2022
Boring Is Banned
(We’re Only Interested in Writing Content With Personality, Thanks) We’ve all been to that party. The one where you start chatting to someone and, before
January 8, 2022