
Five Basic Content Marketing Principles You Can’t Afford To Ignore
So you’ve heard that content marketing is great for increasing organic traffic to your website. Perhaps you know that you’re likely to convert more site
September 23, 2021
Online shopping has grown in popularity like never before in the last few years, owing to an unprecedented shift in consumer behavior. It is predicted that there will be a total of 2.14 billion online shoppers in 2021, a 43 percent increase in digital customers since 2016.
September 23, 2021
Online shopping has grown in popularity like never before in the last few years, owing to an unprecedented shift in consumer behavior. It is predicted that there will be a total of 2.14 billion online shoppers in 2021, a 43 percent increase in digital customers since 2016.
So you’ve heard that content marketing is great for increasing organic traffic to your website. Perhaps you know that you’re likely to convert more site
Pssst. It’s All About The EAT And no, this isn’t some metaphor for how digestible your audience finds your writing. Type anything into Google (well,
What is it with content marketers and food analogies? We’ve already talked about your brand’s EAT, and now we’re moving on to snackable content. Short-form,
(Hint: It’s Not All About You) Did you know 36% of start-ups don’t have a website? Pretty astonishing in our hyper-connected, digital focussed world. And
Let’s Get Started. Why Blog? Brand discovery, driving organic traffic, and building leads. Just three of the reasons why it can be a smart move
Setting out your branding guidelines for your shiny new business is exciting, isn’t it? But it can also be a little bit overwhelming. We know
Are all your competitors doing it and you don’t want to miss out? Perhaps you’ve heard how a brand blog could boost organic traffic to
It can be tempting to do it all yourself, can’t it? When there’s very little cash to splash on unnecessary extras and you need to
(Or, Why You Shouldn’t Be Afraid Of Putting Pen To Paper) Keep it snappy. Online readers have the attention span of a goldfish. And we
Listen up brands. The word on the street in 2022 – well, the digital marketing street – is that loyalty programs are dead. If you
Have you ever felt like you’re talking to different people? An email from a brand has enticed you to click through to their website, but
(We’re Only Interested in Writing Content With Personality, Thanks) We’ve all been to that party. The one where you start chatting to someone and, before